A digital marketing campaign is a set of planned strategies and actions that aim to promote a product, service or brand in the online environment. Unlike traditional marketing, which uses offline channels, digital marketing uses digital platforms such as social media, websites, blogs, email marketin...

In the B2B market, commercial transactions between companies have distinct characteristics compared to the Business-to-Consumer (B2C) scenario. In B2B, negotiations involve significant volumes, complex decisions and longer sales processes, differing from B2C, where the focus is often on the end cons...