Above all, this is the time for you to reinvent your business, invest in strategies to overcome obstacles and believe that it is possible to go against projections. Let us show you how better days are ahead. Follow today's article! The projection for Easter 2020 before the Coronavirus In 2019, there was +5.1% growth in sales compared to the previous year. In 2020, the growth trend was positive, being slightly equal to or higher than last year, according to research by IBEVAR , at the beginning of this year.
In relation to price, APAS (Associação Paulista de Supermercados) estimates that there will be an increase of +2% in the value passed on to the consumer, due to the rise in the dollar, which has made raw materials such as dyes and milk whatsapp number list more expensive. Before the spread of COVID-19, Abicab (Brazilian Association of the Chocolate, Peanut and Candy Industry) predicted that 76% of egg sales would take place in supermarkets, which compete with specialized stores and micro-entrepreneurs. Other important data, for you as a retailer , is related to Lent and the proximity to winter. Products such as fish and wine also see an increase in demand during this period.
If the scenario was positive, before the Coronavirus, what can you do to avoid a drop in sales and maintain relationships with your consumers this Easter? Actions that your store can implement this Easter in the face of COVID-19 We know that the current scenario can really cause fluctuations in your store's sales. However, that's not why you won't leave your comfort zone and get your hands dirty to make the impact lighter, right? Therefore, we have brought some actions that you can implement so that Easter continues to be sweet for your store and your customers.
Stock Tips Many consumers will still physically go to your store. Therefore, you must ensure the hygiene of the chocolate session and implement safety measures. If you have a telesales channel, encourage ordering through the channel and offer home delivery. If you don't have e-commerce or a telesales channel, it would be interesting to implement one. Or you can join apps like iFood that carry out delivery logistics for partners. As there will be no social gatherings during this period, people will be unlikely to be able to give each other gifts. So, you can offer a personalized delivery service: the customer chooses the Easter egg and your store delivers it to the home of the person they would like to take. Run pack promotions within your margin possibilities: when purchasing the 3rd egg from brand X, your customer pays less in units, for example. Actions with Legal Entities: speak to schools, companies and local businesses and offer delivery to their homes if they wish to give gifts to their students or employees.