In this context, it is of utmost importance to understand what factors could cause SEO to not grow unlimitedly as some expect.
What SEO will be like in the Metaverse
SEO and its challenges – factors against growth
SEO could decline or stop growing if any of the following factors occur:
Competition and prohibitive costs . Increased spending on SEO means that more businesses are getting involved in this activity. That means there is more competition. Although for a while this will not be problematic, eventually the cost Email Data of entry could become prohibitive and there will be a breaking point where the increase in spending will decrease.
The Knowledge Graph and the decline in visibility . Thanks to the Knowledge Graph and other technological developments, for example, augmented and virtual reality, always-on and cross-site connections, etc., users have immediate ways to respond, reducing their need to visit a site to find what they want. looking for. This could harm the ROI of SEO, pushing those who practice it to leave this discipline.
Alternative search methods . Search is starting to evolve in different forms, some of them strange, including personal digital assistants, which bring together online and search on a specific device. These alternative forms of search are more difficult to predict and therefore trying to be better 'ordered' is practically impossible, since in these forms there is no ranking.
RankBrain and the decline of predictions . Computer learning is increasing more and more. Technologies like RankBrain are beginning to update search systems in real time, with processes that only artificial intelligence programs can incorporate. This will make it more difficult to assess the factors to enter the ranking and respond accordingly.