Posted in14 fev 2022 by NA5 Labs: HubSpot Experts
Customer experience is more important than ever for business (for example: for Nubank, customer focus is part of its culture). That's why tools like HubSpot's custom behavioral events are becoming increasingly important for companies looking to scale their businesses.
The feature available to Marketing Hub Enterprise users allows you to map and track the interactions ( events ) of your website visitors (as well as systems and Apps), so you can use them to create workflows and ultra segmentation strategies.
As such, HubSpot provides a customer-centric CRM platform Belgium Email List that makes it easy to deliver a relevant journey that puts your customers' experience first at every step.
What are behavioral events?
Before moving on, we need to clarify an important point: what are “behavioral events” .
Behavioral events are actions that a user can take, for example, on a website.
These actions ("events") can be clicks, page scrolling, partial or complete filling of a form, screen resizing, among many others.
Click here and see the list of event references that can be mapped in a browser.
What is the difference between behavioral events and custom behavioral events?
Programming languages use their own terms to classify and map events, such as "on click of…", "on mouse hover on…", "when scrolling the page to the end".
In HubSpot, as the goal is to track user actions that can be useful, for example, to activate an automation flow or identify users in the Customer Journey, the "custom behavioral events" functionality allows the HubSpot user to create a event and name it according to your need.