The main thing is that it must be targeted at a canada b2c email list specific segment of the audience, meet its needs and provide truly valuable, practically applicable information. Selecting the type of delivery Compiling a digest can be compared to creating a map of interesting places before traveling. It is important to choose the right style and presentation. Here are several types of digest with examples: Chronological review. This is one of the most popular formats - you simply structure news or events by time. For example, a weekly digest of news in your industry or a list of upcoming webinars. Thematic. In this case, different directions are illuminated. The view is convenient when you need to segment your audience. Expert opinion . These can be analytical reviews with expert comments. This format is well suited for financial and investment projects.
It is also successfully used in other areas - marketing, IT, information business, etc. The key when choosing the appropriate type of digest is to understand the needs of your audience and the goals you are pursuing: transitions to the site, completion of readings, strengthening loyalty, lead generation . Digest design: what needs to be taken into account? The review should be structured and easy to understand. Here's what is important to consider when creating a digest: Structure. It should be clear and understandable - from the title to the content. Use uniform formatting elements - lists, subheadings, quotes - to make the text more readable. The reader can easily scan the text, highlighting key points. If the text consists of different blocks, visually separate them so that the audience does not get confused. Structuralist Uniformity.