Millions of people around the world have the opportunity to engage in creativity consumer email list more openly and get paid for it. people's shopping habits change. First, a person changes the criterion for choosing a product. For example, before the crisis, quality could be the main criterion, and after that, price. Then a person chooses a couple of brands that suit him according to the selected criteria. And six months after the start of the economic crisis, people's motivation to buy is changing. If earlier they could buy under the influence of advertising, then during the crisis - already out of necessity.
After the global economic crisis of , people began to develop rational consumption. And after the crisis of , for the majority, low prices became a priority: this criterion turned out to be so important that buyers paid attention to those ads that talked about sales and low prices. And only after the price, customers paid attention to other parameters, such as the volume, quantity or attractiveness of the packaging. Is ethical consumption possible? Igor Kachalov: There is no answer to the question. A simple example: chocolate has been getting more expensive for the last two years and, most likely, it will become more expensive in the future.