Open rate: This metric measures the Photo Restoration Service percentage of recipients who open the SMS message. It indicates the initial engagement and interest generated by your campaign.
Click-through rate (CTR): If your SMS includes links, CTR measures the percentage of recipients who click on those links. It reflects the level of engagement and the effectiveness of your call-to-action.
Conversion rate: Conversion rate measures the percentage of recipients who take a desired action after receiving your SMS. This action could be making a purchase, subscribing to a service, or filling out a form. It helps assess the overall effectiveness of your SMS marketing campaign in driving desired outcomes.
Opt-out rate: The opt-out rate, also known as the unsubscribe rate, measures the percentage of recipients who choose to stop receiving SMS messages from your marketing list. It indicates how well your messages align with the interests and preferences of your subscribers.
Response rate: This metric tracks the percentage of recipients who respond to your SMS message, either by replying to the SMS or taking an action specified in the message. A higher response rate suggests better engagement and interest from your audience.
Delivery rate: The delivery rate represents the percentage of SMS messages that successfully reach the intended recipients. It accounts for any undelivered messages due to factors like invalid numbers, network issues, or blocked messages. A high delivery rate ensures your messages are reaching your target audience effectively.
Time-based metrics: These metrics focus on the timing and frequency of your SMS messages. Examples include time to open (how quickly recipients open the message after delivery), time to response (how long it takes for recipients to respond), and frequency of messages (how often you send SMS messages to your list).
By tracking and analyzing these metrics, you can gain valuable insights into the performance of your SMS marketing list and make data-driven decisions to optimize your campaigns for better engagement, conversions, and overall effectiveness.