One innovative feature being tested is the instant form ad format . This format allows users to discover, consider, and select multiple businesses to send information to simultaneously, simplifying the process and providing convenience to both users and small businesses. For example, if a user sees an ad to sign up for a wedding dress fitting and fills out the form, she will be given the option to share Email Data her contact information with other companies considered relevant, such as a hairdresser or a photography studio.
On the other hand, Meta is also aware that traditional calls continue to be a way to reach potential clients, as well as a way that provides security when connecting. This is why it is testing the possibility that companies can call through Facebook . To activate this option you must create an instant form in the Meta Ads Manager and select “Show commercial information to encourage response to calls.” This will allow, if the registered user accepts the option to receive calls in the form, you will be able to contact them in this way. The company information, name and logo registered on the Facebook page will appear on the call screen, identifying you and eliminating the annoying feeling of spam or mistrust.
2.Artificial intelligence to enhance recruitment campaigns
The integration of artificial intelligence is a crucial step in the evolution of lead generation campaigns. Meta is testing full automation of these campaigns using Meta Advantage technology . Advertisers will be able to apply AI to key aspects such as targeting, creative, placements and budget, improving performance and saving time and resources.
Additionally, the company is exploring ways to reduce advertisers' workload by generating instant forms for Facebook based on existing content on their websites . This not only simplifies the process but also optimizes efficiency in ad creation.
3.CRM Integrations
Recognizing the importance of effective lead management , Meta has announced Hubspot as its new Customer Relationship Management (CRM) integration partner with easy one-click setup. Likewise, it has also revealed that it will simplify its CRM integration thanks to its collaboration with Zapier .
These new associations will allow advertisers to more efficiently manage the leads captured from advertising campaigns. In addition, the connection of lead data through various platforms will be simplified, giving companies greater flexibility in managing their information . Integrating a CRM with the Conversion API and using the lead conversion performance objective can significantly improve lead quality and, according to recent studies, reduce the cost per quality lead by 16%.